Under the patronage of the President of Basra University of Oil and Gas, Prof. Dr. Muhammad Halil Hafez Al-Kaabi, and under the supervision of the Dean of the College of Industrial Management of Oil and Gas, Dr. Sami Hashim Faleh Al-Saadi, and in the presence of the scientific assistant, Prof. Dr. Imad Al-Khursan, and the administrative assistant, Prof. Youssef Al-Asadi, and the evening symposium was attended by students of the evening study in the Department of Management and Oil and Gas Marketing (Ahmed Jassim Ahmed, Muntazer Karim Mahdi, Sarah Maitham Ibrahim), and the seminar was moderated by the assistant teacher Uday Hussein Ali. The researchers touched on the most important methods and problems of marketing tricks and the most famous marketing tricks and how to discover them, stressing that some marketing specialists resort to marketing deception to influence The consumer must make an improper purchasing decision for him and may constitute a negative and harmful situation for him as a consumer who falls victim to deception The marketing ploy that may extend to many consumers, and the researchers reviewed the most prominent marketing tricks, including: the 99 trick, which is one of the techniques associated with paying you to buy because the entire price is not set, with 99 permanently written in order to make you think that you are paying little, and that you are getting a somewhat good deal; And deception using music, you may prefer one store compared to the other because it plays your favorite type of music, so you feel enjoyment during the process of shopping and buying what you need, and this music creates an association for you with the place that makes you spend more time and thus buy more goods
